Aug 2021 - Jan 2024
Founder and Technical CEO of BLOOP (backed by Filecoin Techstars)
• Led a distributed team of 5 employees, reported regular progress to investor networks, and set product roadmap based on strategic market opportunities and customer needs.
• Executed the launches of 5 iterations of private beta consumer Saas with 20 active repeat users, documented progress via Youtube shorts (https://www.youtube.com/@Joy-getbloop)
• Leveraged $120,000 of venture investment to target growth opportunities in product marketing, scaling and acquisition, user research, and mobile/web development
• Designed detailed wireframes and user flows for mobile, chrome extension, and PWA (Progressive Web App)
• Worked with Typescript React and AWS to build product prototypes and leverage internal tools for usage data
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Aug - Oct 2020
Future Product Design Research (intern) at Brompton Bicycles
• Worked closely with department director to set product roadmap for a service design product at Brompton
• Conducted over 20 user studies with cyclists across 5 countries, translated quantitative and qualitative data into matrices and charts, and communicated insights and next steps to department directors
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June - Aug 2020
UX designer and consultant for Allphins
• Led one month design sprint improving the user flow, site hierarchy, and UX of the Allphins desktop app
• Worked closely with CEO and CTO to map data logic to UX logic, and identify improvement opportunities from usage heatmaps in Fullstory
• Led recorded user interviews with clients, translated insights into prioritized actions
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Feb 2020 - Jan 2021
Founding member, UX + Engineering at shADe
• Led rapid iterations of chrome extension product with 5 person cross-functional team
• Winner of Student section of the Fast Company World Changing Ideas 2021
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April 2019
IDEO CoLab Design Fellow - the Future of Work
• Designed position-agnostic and skills-based resume for the Dynamic Workplaces portfolio.
• Over the course of a week, designed and built a Figma prototype with UX focus.
• Pitched final product to IDEO CoLab San Francisco and participating CoLab partner companies.
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June - Aug 2018
Airship Product Development/Design
• Directed product development strategy and beta test planning for 3 ecommerce collaborators.
• Led development of 1 manufacturing technique, 4 unique prototypes, and 6 usability studies.
• Strategized feature matrix of solutions for enabling circular economy in ecommerce packaging.
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March - May 2018
"Catcall Control" game co-creator
• Built Arduino-based tangible interaction game exploring the experience of street harassment.
• Demo’d prototype at the 2018 Industrial Design GT LaunchPad event with over 400 attendees.
• Designed storyline, art, and interactions to enable empathy and delight within social context.
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Feb 2018
"Forget-me-naut" designer and engineer
• Designed interface of light-based timer for less obtrusive long term reminders.
• Coded Arduino backend, built circuit hardware, and constructed encasing over 2 weeks.
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June - Dec 2017
Apple Manufacturing Design Engineering
• Designed $90k vision system equipment and SOP saving 1,700 hours annually.
• Led process development, implementation, and training across 3 Chinese manufacturers.
• Collaborated with 5 vendors and international teams in Chinese and English to outsource
DFM’s of vision system.
• Represented Apple while leading DOE’s with 3 vendors for automated line assembly and
innovative manufacturing processes in ultra-black security projects.
• Using Zygo and Sensofar for failure analysis, identified formula to quantify severity of cosmetic
defects on an ultra security Mac project.
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Jan - May 2017
"baag" CTO
• Designed solution for reducing single-use plastic bag use by leveraging shopper pain points.
• Obtained $300 grant for design, prototyping, and production of origami-inspired product.
• Led 33 field interviews to find market trends; led product development and rapid prototyping.
• Won 2nd Best Overall I2P Project at Incubator Showcase, April 27, 2017.
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Sept - Dec 2016
Schlumberger R&D Engineer
• Co-inventor of interference-fit electrode pins in patent memo IS16.1601 reducing complexity
in assembly of high performance drilling-grade sensor box.
• Designed 2D core ANSYS simulations testing stress/strain and pressure profiles of molded
PEEK assemblies.
• Created scientific best-practices for the Schlumberger Riboud Product Development
Center (SRPC), standardizing vacuum seal testing for interference-fit.
• Collaborated with French polymer manufacturing company Dedienne with 3 DOE’s testing
pressure, surface roughness, rate of flow, and temperature in integrated PEEK sensor box.
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